A client comes into your print shop for 500 business cards and a banner for their grand opening. Or into your studio for photos of their new location. They pay, leave happy and you don't see them again for months. Meanwhile, they're paying someone else every month to manage their social media.
That monthly sale could be yours. You already have the client, you already have their trust and often you already have their logo and their photos.
Your clients already need digital marketing
Think about who walks through your door:
- Businesses that are opening and need everything: a logo, business cards, signs, social media and a website.
- Restaurants, salons and stores that print menus, flyers and promotions every season.
- Entrepreneurs who do a photo shoot and then don't know what to do with the photos.
- Events that need ads to sell tickets.
After printing or after the shoot, every one of them will wonder how to show it on Instagram, on Facebook or on a website. If you don't offer it, someone else will.
The shift: from one-time sales to monthly income
Print shops and photo studios live on orders. Some months are good and others are slow. Digital marketing works differently: social media management or an ad campaign gets paid every month. Adding it to what you already sell gives your business something it doesn't have today: recurring income.
| What you sell today | What you can add |
|---|---|
| Business cards, flyers, banners | Social media management in the same brand style |
| Product photo shoots | Monthly content and ads using those photos |
| Event videos | A Facebook and Instagram campaign for the next one |
| Signs for a new location | A website and AI to answer WhatsApp |
If you want to see the full list of what you can offer, check out the services your agency can start selling tomorrow.
How to do it without hiring a team
You don't need to hire digital designers, developers or ads experts. At Blides Publicity we produce as a white label team behind print shops, studios and agencies:
- You sell the service under your business name.
- You send us the client's information, their logo, their photos and what needs to be done.
- We produce the content, the website or the ads, and handle the revisions.
- We deliver to you; you deliver and get paid.
We never contact your client. To them, everything comes from your print shop or your studio. If you want to see the full list of what you can offer, check out the services your agency can start selling tomorrow.
The advantage photo and video studios have
If you're a photographer or videographer, you have something many agencies envy: your own high-quality material. The problem with a lot of social media accounts is that they don't have good photos. You do. Combined with good design, captions and a calendar, those photos go much further.
A setup that works: you sell the photo shoot and, in the same package, offer social media management for the next few months using that material. Your client feels they hired someone who takes care of everything, and you go from charging for one shoot to charging every month.
The advantage print shops have
Print shops have another advantage: clients come back. Every time they need flyers, a vinyl banner or a new menu, they stop by your counter. That visit is your chance to ask how their social media is going and whether they'd like their digital campaign to use the same design they're about to print. Print and digital together look more professional than apart.
How to pitch it at your counter
You don't need a big campaign to start selling. A few small changes in how you serve clients are enough:
- Put up a simple sign: "We also manage your social media and your website."
- When you hand over an order, ask how Instagram and Facebook are going for them.
- Put together a grand opening package: print materials, logo, first month of social media and a website.
- At photo shoots, offer social media content as an add-on.
One well-timed question when you hand over an order sells more than lots of ads, because the client is already happy with your work.
What to charge and what you keep
As a market benchmark, our Professional Brand social media management has a public price of $350 a month. We give you agency pricing below the public price, and you decide how much to charge. The difference is your margin, month after month, for as long as the client stays with you.
We don't publish the agency price list; you request it on WhatsApp. You can see examples of what we produce in our website portfolio.
Do you have an agency or work on your own? We are your production team.
You sell and bill under your brand; we handle social media, ads, websites, AI and support at agency pricing. Your client never knows we are behind it.
The first step
Go through your clients from the last three months and pick out the ones with abandoned social media or no website. That's your list of first calls. Message us on WhatsApp, ask for the agency price list and we'll help you put together your first offer.
Frequently asked questions
Do I need to know digital marketing to sell these services?
You don't need to be an expert. You sell and keep the relationship with your client; we handle the production, the revisions and the logistics.
Can you use the photos I take for my client's social media?
Yes. You send us the material and we use it in the designs and the monthly content, along with their logo and their information.
Will the client know Blides is behind it?
No. We work white label and never contact the end client; everything goes out under your business name.
