You closed the sale and your client asks: "When will I have it?" If you say "tomorrow" to look good, you're putting a noose around your own neck. If you say "I don't know," you lose their trust.
Promising a date the right way is part of the service. In this article we explain how timelines work for each service when we produce behind your agency, and how to communicate them.
Why deadlines get missed
A project is almost never late because of the production itself. It's late because of everything happening around it:
- The client takes a while to send the logo, photos or copy.
- The brief comes in incomplete and questions have to be asked.
- The approval sits for days with no reply.
- Changes show up that weren't in the original request.
- Access is missing: social accounts, domain, hosting or ad account.
That's why the date you promise shouldn't count from the day you close the sale, but from the day you have all the information and access.
How long each service takes
This is the general guide we work with. For each project, we confirm the date once we receive the brief.
| Service | How the time is measured |
|---|---|
| Website | Ready in 5 to 15 days depending on size, with a PDF design first |
| Social media | A monthly calendar that's prepared and approved before the month starts |
| One-off designs | Confirmed based on volume and how urgent the request is |
| Meta ads | First a test phase with a small budget, then we scale |
| AI for WhatsApp | Depends on the business information and the connection to the official API |
| Customer Support | Starts once hours, responses and channels are defined |
Website
This is the service with the clearest date. A hand-coded website with its own system to edit it is ready in 5 to 15 days. Before any coding, your client sees the design in PDF and approves it. If you want to walk them through the process step by step, share how the website creation process works.
Social media
Here we're not talking about a delivery, but a rhythm. The month's content is planned in a calendar, your client approves it, and it gets published as agreed, Monday through Sunday when that applies. What matters is that the calendar is approved before the month begins.
Ads
Ads aren't "delivered." They're launched, measured and adjusted. We test with a small budget, pause what doesn't work and scale what does. Promise your client a process, not a number of customers by a certain date. If they ask how long it takes to see results, explain that the first few weeks are for learning which ad connects with their audience. In how to tell if an ad is working you'll find simple talking points for that conversation.
AI for WhatsApp and support
Here the timeline depends mostly on the information. To train the Artificial Intelligence we need the business's identity, its products and services, prices, rules and FAQs. For support with real people, we need the hours, the channels and how appointments are booked. The more complete that information is, the sooner the service starts.
How to promise a date to your client
- Count from the complete brief. Tell them: "As soon as I have your logo, photos and copy, we'll start and you'll see it in X days."
- Leave some buffer. If the normal timeline is one week, promise a bit more. Delivering early delights people; delivering late annoys them.
- Break it into stages. Design, approval, adjustments and publishing. That way your client understands part of the time depends on them.
- Put a date on the approval. "If you approve the design on Thursday, it goes live Monday."
- Warn before, never after. If something is going to shift, say so as soon as you know.
A well-explained date is worth more than a short one. A client forgives a long timeline; they don't forgive a broken promise.
An example of how to say it
Imagine you're selling a website to an auto repair shop. Instead of saying "I'll have it for you in a week," you could write something like this:
"To get started I need your logo, photos of the shop and your list of services. With that we'll prepare the design and I'll send it to you in PDF for approval. Once you approve it, the website will be ready in a few days. All in all, between 5 and 15 days depending on how quickly we get everything."
You give a realistic date, explain what depends on them and show there's a process. It's hard for a client to get upset with a promise like that.
Rush jobs and last-minute requests
There will always be a client who needs something today. Before you say yes, message us and we'll confirm whether it's doable. If you accept without asking, the risk is yours. If you confirm with us first, the promise has backing.
Educating your client helps too. If every month they ask for the promo the same day it goes out, suggest planning it in the calendar ahead of time. They'll thank you when they see everything goes out on time.
Do you have an agency or work on your own? We are your production team.
You sell and bill under your brand; we handle social media, ads, websites, AI and support at agency pricing. Your client never knows we are behind it.
In short
Your timelines depend on three things: a complete brief, fast approvals and access ready to go. We take care of production and logistics; you take care of promising with some buffer and keeping your client informed. If you want our agency pricing list and to get started with your first project, message us on WhatsApp.
Frequently asked questions
How long does a website take if I sell it as an agency?
Between 5 and 15 days depending on size, counting from when we have the information. Your client sees the design in PDF before we code it.
Can you do a rush design for the same day?
It depends on our volume at the time. Message us before you promise it and we'll confirm whether it's possible.
When does the delivery time start counting?
From when we have the complete brief and the necessary access, not from the day you closed the sale.
